11. Don’t be a snob.
Not responding to comments on your posts or replying to others is a guaranteed way to come across looking like a snob. Yes, you may not be able to respond to all or respond at all sometimes but the objective is to engage not alienate.
12. Don’t act salesy.
It’s all well and good to share on a product or service that you think others stand to benefit from but at all cost avoid coming across as if you’re peddling stuff. When promoting your service or products, don’t come across as an overzealous car salesman. People are turned off and quick to de-friend others who are too gung-ho about sharing their affiliate links or pitching some product, brand or service.